Senior Paid Media Strategist (Remote)
Own client accounts and drive Meta ad performance for financial advisors
Own a portfolio of client accounts as the primary point of contact, running bi-weekly calls and sending performance reports 24 hours in advance. Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking for Registered Investment Advisors. Write ad copy and video sales letter scripts, manage budgets and targeting, and use AI tools to accelerate copywriting while maintaining quality. Set up trackin...
Why This Role?
Direct responsibility for client retention and results with end-to-end account ownership
Key Responsibilities
- Run bi-weekly client calls to review performance and align on next steps
- Build, launch, and optimize Meta ad campaigns for lead generation and appointment booking
- Write ad copy and video sales letter scripts for financial services audiences
- Manage campaign budgets, audience targeting, bid strategies, and creative testing
- Set up tracking, pixels, conversion events, and configure Calendly and Zapier integrations
- Monitor daily performance and develop intervention strategies for underperforming campaigns
Requirements
- Experience managing Meta advertising campaigns
- Ability to write ad copy and video sales letter scripts
- Experience with audience targeting, bid strategies, and budget management
- Familiarity with tracking setup, pixels, and conversion events
- Experience using AI tools for copywriting
- Experience with Calendly, Zapier, or lead routing automation
Required Skills
Keywords
View Original Description from WeWorkRemotely
Original description from WeWorkRemotely
Headquarters: Austin, Texas, United States URL: http://clientsblackbox.com About Clients Blackbox Clients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist who owns their accounts end to end. The Opportunity This is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you. You'll report to the Associate Director of Operations and have direct responsibility for client retention and results. Role and Responsibilities Client Ownership Own client accounts and serve as the primary point of contact Run bi-weekly client calls to review performance, discuss strategy, and align on next steps Send bi-weekly performance reports 24 hours before scheduled calls Build trust and relationships that drive renewals and referrals Paid Media Execution Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking Manage campaign budgets, audience targeting, bid strategies, and creative testing Monitor daily performance and make adjustments to hit cost per appointment targets Troubleshoot underperforming campaigns and develop intervention strategies Copy and Creative Strategy Write ad copy and video sales letter scripts for financial services audiences Develop hooks, angles, and messaging variations for testing Collaborate with video editors on creative production Use AI tools to accelerate copywriting while maintaining quality Technical Setup Set up tracking, pixels, and conversion events Configure Calendly integrations, Zapier automations, and lead routing Troubleshoot technical issues between ad platforms and client systems Requirements Required Experience 5+ years of experience in paid media, specifically Meta advertising Experience managing multiple client accounts simultaneously Proven track record of hitting performance targets and retaining clients Strong copywriting skills with ability to write compelling ad copy and scripts Experience with conversion tracking, pixels, and basic marketing automation Preferred Experience Experience in the financial services vertical. Understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology. Experience with high-ticket, considered purchase funnels. Skills and Attributes You take ownership. When something breaks, you fix it. You don't wait for someone to tell you what to do. Strong communicator who can explain performance data to non-technical clients. Detail-oriented but able to move fast. Comfortable with direct client interaction and accountability for results. You want to be the person responsible, not one of three people sharing responsibility. Benefits Paid Time Off (Vacation, Sick & Public Holidays) Training & Development Work From Home Flexible Schedule Performance Bonus To apply: https://weworkremotely.com/remote-jobs/clients-blackbox-inc-senior-paid-media-strategist-remote
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