Product Marketing
Develop go-to-market strategies for new product launches
As a founding member of Product Marketing at Jump, you'll define and deliver go-to-market strategies for new products and major feature launches. You'll develop positioning, messaging, and value propositions that resonate with financial advisors and financial services professionals. You'll create sales enablement materials and partner with Product and Growth teams to drive adoption and engagement post-launch.
Why This Role?
Founding role with direct impact on Jump's market positioning and category leadership
Key Responsibilities
- Define and deliver go-to-market strategies for new products and major feature launches
- Develop positioning, messaging, and value propositions for target audiences
- Create sales enablement materials to help GTM teams win more effectively
- Partner with Product and Growth teams to drive adoption and engagement post-launch
- Conduct competitive analysis and customer research to inform product and marketing strategy
Requirements
- 2-4 years of experience in product marketing, go-to-market, or a related role in SaaS or B2B technology
- Proven success launching products or features and driving adoption
- Strong messaging and positioning skills – able to distill complex ideas into crisp, compelling narratives
- Experience partnering with product and sales teams to execute GTM strategies
- Excellent communication, storytelling, and project management skills
Required Skills
Keywords
View Original Description from WeWorkRemotely
Original description from WeWorkRemotely
Headquarters: Remote Title - Product Marketing Reports To - Head of Marketing Location - Salt Lake City, UT or Remote About the Role As a founding member of the Product Marketing at Jump, you’ll be responsible for making our products successful by deeply understanding our customers, competition, and unique value proposition. You’ll partner closely with Product, Sales, and GTM teams to develop and execute strategies that drive adoption, revenue growth, and category leadership. Your work will directly shape how Jump is positioned in the market and how we communicate our story to financial advisors and other financial services professionals. Define and deliver go-to-market strategies for new products and major feature launches Develop positioning, messaging, and value propositions that resonate with target audiences Create sales enablement materials that help our GTM teams win more effectively Partner with Product and Growth to drive adoption and engagement post-launch Conduct competitive analysis and customer research to inform product and marketing strategy Help Jump accelerate category leadership, trusted and loved by customers Help build Jump into a career-making, exceptional place to work About You You want to have real impact helping to build an early-stage AI software company serving financial advisors and other financial services You understand what it means to work at a very early stage tech company and are super excited about the related opportunities and challenges You are passionate about translating complex products into clear, compelling narratives You thrive on collaboration and work well cross-functionally with product, sales, and marketing You are both strategic and execution-oriented with the ability to shape go-to-market strategy and roll up your sleeves to deliver What You’ve Done Required: 2-4 years of experience in product marketing, go-to-market, or a related role in SaaS or B2B technology Proven success launching products or features and driving adoption Strong messaging and positioning skills – able to distill complex ideas into crisp, compelling narratives Experience partnering with product and sales teams to execute GTM strategies Excellent communication, storytelling, and project management skills Preferred: Experience in fintech, wealth management, or serving financial advisor markets Experience marketing AI products Background in market research, segmentation, and customer insights About Jump Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals. Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more. Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney. Jump is a Series A company backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi. Jump’s team values are High Velocity, World Class, and Direct + Kind + No Drama. Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere Compensation $110K - $150K Equity Medical, dental, vision benefits 401k available To apply: https://weworkremotely.com/remote-jobs/jump-product-marketing
Market data & reports
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- Indonesia IT Jobs vs Global Remote (2026)Primary analysis of 2,049 listings: methodology, classification rules, downloadable datasets.
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