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Marketing Operations Manager

Build systems to find, enrich, and convert developers and businesses for voice AI

Build and optimize marketing operations systems to find, enrich, and convert developers and businesses for Vapi's voice AI platform. You'll work with tools like Clay, HubSpot, Salesforce, Hockeystack, and Tofu to create data-driven workflows and campaigns. The role involves auditing the GTM stack, improving lead quality, and implementing consistent tracking practices.

Why This Role?

Direct impact on Vapi's growth with access to powerful data tools

Key Responsibilities

  • Audit and map data flows in the GTM stack (Clay, HubSpot, Salesforce, Hockeystack, Tofu) to identify enrichment gaps
  • Build multi-provider waterfalls and implement signal-based outreach workflows
  • Stand up intent-driven Tofu campaigns and write scripts to extend off-the-shelf tools' capabilities

Requirements

  • 5+ years of experience in marketing operations or revenue operations
  • Fluency in UTM structures, attribution models, and campaign tracking best practices
  • Experience with HubSpot API and Salesforce integrations
  • Ability to write basic SQL and find signal in noisy data

Required Skills

marketing operationsrevenue operationshubspotsalesforcedata analysissqlai workflows

Keywords

Marketing Operations ManagerVoice AIGTM StackHubSpotSalesforceData EnrichmentRevenue Operations
View Original Description from Ashby Job Boards

Original description from Ashby Job Boards

Voice AI that resolves, not transfers. Most phone systems trap callers in menus and scripts. Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes. - The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth - The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500 - The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers. Total raised: $72M WHY WE’RE HIRING THIS ROLE: Voice AI is exploding, and our GTM motion needs to match. We need someone who can build the systems that find, enrich, and convert the right developers and businesses before our competitors even know they exist.   Our data stack is powerful but underleveraged. You'll unlock it.   WHAT YOU’LL DO: 30 Day: Audit our GTM stack (Clay, Hubspot, Salesforce, Hockeystack, & Tofu): map data flows, identify enrichment gaps, and ship your first quick wins on lead quality.   60 Day: Own enrichment workflows end to end; build multi-provider waterfalls; get signal-based outreach running at scale. Implement a consistent UTM naming convention across all channels, clean up historical tracking gaps, and stand up a multi-touch attribution view the team can trust.   90 Day: Stand up intent-driven Tofu campaigns; write scripts to extend what off-the-shelf tools can't do; become the connective tissue between Marketing, Sales, and Data.   WHO YOU ARE: - 5+ years of experience in marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward aptitude - Fluency in UTM structures, attribution models, and campaign tracking best practices - Excellent analytical skills: you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data - Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc - Deep in Hubspot: you use it for more than list pulls; you know the API and how to extract data programmatically - Comfortable in Salesforce: you can maintain database hygiene, and wire up CRM integrations - Obsessed with data quality: enrichment rates, match rates, and hygiene aren't metrics you track, they're things you lose sleep over - Fast and autonomous: Vapi moves quickly, and you'll prioritize ruthlessly   WHY VAPI: - Generational impact: Build the human interface for every business - Ownership culture: 70% of the company are previous founders - Kind team: The founders, Jordan and Nikhil, are Canadians - Tier-1 Investors: YC, KP seed, Bessemer Series A & a $50M Series B led by Peak XV Partners   WHAT WE OFFER: - Real stake: We offer a competitive salary and excellent equity ownership - Comprehensive health coverage: medical, dental, and vision plans - Team love: We love hanging out, and we do quarterly off-sites - Flexible time off: take what you need - More: catered meals, transportation, gym, and a $10k annual L&D budget

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Company
Vapi
Source
Ashby Job Boards
Job Type
full time
Location
Remote
Seniority
senior
Posted
Jun 8, 2026

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