Director, Product Marketing

Headquarters: United States - Remote Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end. Overview As Director, Product Marketing, you are a strategic leader responsible for driving the success of the company’s product portfolio through comprehensive go-to-market strategies, impactful messaging, and market differentiation. Working cross-functionally with Product, Sales, Marketing, and Client Success, you will define and execute initiatives that amplify product value, fuel pipeline generation, and enable client adoption and retention. Director of Product Marketing is a pivotal in bridging the gap between market needs and product capabilities, ensuring that our messaging resonates across all stages of the client journey. In this role, you oversee and contribute to creating sales and marketing assets, delivering data-driven insights, and shaping the strategic direction of product marketing initiatives that align with business objectives. In addition to driving strategy, you manage and mentor a high-performing team, fostering a culture of excellence, innovation, and collaboration to achieve measurable outcomes. Responsibilities Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals. Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives. Define and own launch objectives, milestones, and KPIs to track and report success. Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries. Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events. Equip teams with clear narratives that align with both product functionality and client pain points. Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio. Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts. Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities. Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies. Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts. Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation. Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies. Advocate for client needs and pain points within the organization to shape product enhancements and innovation. Partner with Marketing to develop case studies and client stories that highlight product impact and ROI. Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption. Use data to optimize messaging, campaigns, and enablement strate