Media Buyer (Google&Meta)

Headquarters: Madrid, Remote, United States URL: http://capslock.global About Us CapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth. Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes. At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success. Job Responsibilities: Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability. Manage budget allocations and bid parameters to deliver the most efficient results. Active (daily) awareness of campaign performance. Test new ideas based on insights gained from campaign management. Proactively and effectively optimize media buys utilizing KPIs. Ensure that campaign KPIs and objectives are met both near and long term. Achieving assigned unit goals at or below the target cost-per-acquisition Actively contribute to AI creative development for managed sources and team clients Identify opportunities to drive efficiencies and improvements Qualifications: 5+ years experience in digital performance marketing with a focus on media buying 3+ years of PAID ADVERTISING experience Strong experience with Facebook/Google as a main instrument Experience in lead generation Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results. Understanding of marketing funnels, channels, attribution, and performance metrics Analytical mind to analyze data and metrics and translate insight into actionable strategies Proactive approach in proposals of new/different ideas, solutions for problems and main KPI improvement Prior experience with AI creative design tools like Gemini, Sora, etc. (Optional but a plus) Strategic and creative Organizational and multitasking abilities Desire to learn new things and not afraid to take risks Ability to quickly learn new ad platforms and tools Upper-Intermediate English level Be open to a long-term working relationship (2+ years) ***NO agency owners, NO sub-hire!!!*** Why do we deserve your attention? Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them: Remote Work We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact. Paid Time Off Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy. Ongoing Learning We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications. Home Office We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home. Physical Well-Being From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way. Unlimited Sick Days Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return. Medical Coverage We support you and your family with reimbursement for medical insurance and health-related expenses, includin