Growth Lead

GROWTH LEAD Beyond'Norme · Remote · Equity-First ───────────────────────────────── WHAT WE ARE Beyond'Norme is an AI-native execution platform — the operating system for serious operators in sales, consulting, and entrepreneurship. Not a course platform. Not a community tool. An execution OS that replaces Kajabi, Circle, and Skool entirely. The infrastructure is production-grade, live, and independently audited. Built solo by the founder. Real members, real payments, real product. ───────────────────────────────── WHAT EXISTS TODAY — 99 API routes deployed on Vercel Edge — 81 database migrations in production — Next.js 16 App Router, fully live — PBAC — 55 permissions, 40+ roles, 11 departments — Dual-provider billing — Stripe + Gumroad — Live AI call copilot, VOC Decoder, Deal Memory Engine — Financial KPI Engine — 12 metrics computed daily — Autonomous Hiring Metrics System — 28 transactional email templates via Resend — 5 automated Vercel cron jobs — Sentry across 3 runtimes, Upstash Redis, AWS S3 The platform is built. Now it needs people in it. ───────────────────────────────── YOUR MANDATE Beyond'Norme has a product that replaces Kajabi, Circle, and Skool — but nobody can replace those platforms if nobody knows we exist. You are the person who fixes that. You own the entire growth function. Not "growth marketing" as a subset of a larger team. The full stack of distribution: acquisition, conversion, retention loops, paid spend, organic, partnerships, funnel design, and measurement. You will work directly with the founder to turn a powerful product into a growing company. ───────────────────────────────── WHAT YOU'LL OWN ACQUISITION — Build and manage paid acquisition channels (Meta, LinkedIn, Google, TikTok) — Own organic content distribution strategy — you don't create the content, you make sure it reaches the right people — Design and optimize landing pages, signup flows, and conversion funnels — Own the waitlist → activation pipeline (waitlist exists, join flow exists — you optimize it for conversion) FUNNEL & CONVERSION — Map the full member journey from first touch to activated member — Run A/B tests on pricing page, signup flow, onboarding sequence — Reduce friction in the join/waitlist → active member pipeline — Own retention loops: lifecycle emails, re-engagement campaigns, member-to-advocate programs ANALYTICS & MEASUREMENT — Define and track every growth metric: CAC, LTV, conversion rate, activation rate, churn, viral coefficient — The KPI engine already computes 12 metrics daily — you tell it what else to track — Build dashboards that answer "what's working" without guesswork PARTNERSHIPS — Identify and build strategic partnerships with complementary products, agencies, and communities — Own affiliate/referral programs (referral system exists in the database) — Manage co-marketing opportunities with mentors, operators, and ecosystem partners COMMUNITY GROWTH — The community exists. You grow it. Not by "posting more" — by building systems that turn members into evangelists — Design acquisition loops within the product (member invites, shared content, cohort virality) ───────────────────────────────── WHAT YOU'RE NOT You're not a social media manager. You're not a content creator. You're not "the person who runs the Instagram." You're a growth engineer disguised as a marketer. You think in systems, funnels, unit economics, and leverage points. You'd rather build a $10k/month engine that runs itself than run a $100k/month campaign that needs you to touch it every day. ───────────────────────────────── WHAT'S ALREADY BUILT FOR YOU The product has growth infrastructure ready to activate: — Waitlist with segmentation (migration 038) — Referral codes system (migration 047) — Acquisition attribution with UTM/campaign tracking — 28 transactional email templates ready for lifecycle sequences — Feature flags for gradual rollouts — KPI engine for growth metric tracking — Community platform with channels, events, RSVP You are not starting from zero. You are optimizing a machine that's already running. ───────────────────────────────── YOUR FIRST 90 DAYS Days 1–30: Audit & Foundation — Audit current acquisition channels and conversion rates — Review waitlist data, join flow analytics, and existing acquisition attribution — Define the growth stack: analytics tools, attribution model, CRM — Set baseline metrics for every growth KPI — Identify the highest-leverage acquisition channel for immediate testing Days 31–60: First Growth Loop — Launch first paid acquisition test on highest-leverage channel — Optimize join/waitlist → member conversion funnel — Ship first lifecycle email sequence to existing waitlist — Begin building organic distribution partnerships Days 61–90: Scale & Systematize — Double down on winning channels, kill losing ones — Design referral/advocacy loop for existing members — Build growth dashboard with real-time metrics — Deliver first growth report with learnings, metrics, and next quarter plan ───────────────────────────────── THE FOREVER ROLE This is not a campaign manager role. You build the distribution engine that makes Beyond'Norme a category-defining company. You own: Paid acquisition — budgets, creative testing, audience modeling, bid optimization Organic growth — SEO, content distribution, social systems, PR Conversion optimization — funnel design, A/B testing, onboarding flow, pricing experiments Analytics & attribution — what's working, what's not, and why Partnerships — strategic relationships that compound over time Community-led growth — turning members into the acquisition channel As the company grows, you will hire and lead a growth team. But first, you build the engine yourself. ───────────────────────────────── THE STACK — Vercel / Next.js (product pages, landing pages) — Supabase (analytics, attribution data) — Resend (email sequences) — Stripe (pricing, upsells) — Meta Ads Manager, LinkedIn Campaign Manager, Google Ads — HubSpot or similar CRM (yet to be selected — you choose) — Google Analytics 4, Mixpanel or similar product analytics — The platform's own KPI engine (custom-built) You don't need to write production code. You need to be technical enough to not need an engineer for basic funnel analysis, landing page changes, and data pull requests. ───────────────────────────────── PERFORMANCE TARGETS — CAC under $150 for paid channels — Waitlist → activated member conversion >15% — Positive unit economics within 6 months of channel launch — Monthly growth rate in active members >20% month over month — Attribution accuracy >90% (you know where every member came from) ───────────────────────────────── COMPENSATION This is a founding team role. Compensation is equity-based until the company raises funding or reaches revenue milestones that support salaries. Work begins when the full founding team is assembled. Equity: 2–4% vesting over 4 years — 6-month cliff — Monthly vesting thereafter — Single-trigger acceleration on change of control (50% of unvested accelerates) — Equity refreshes at each funding round Starting ranges, not caps. Market-rate salary is the goal at scale. The floor rises as the team performs. Company Formation: Within 14 days of your start date Equity Documentation: Within 14 days after company formation (28 days total) ───────────────────────────────── WHO THIS IS FOR — You have built growth systems before, not just executed campaigns — You can look at a product and identify the five highest-leverage acquisition channels — You think in unit economics, not vanity metrics — You're comfortable with ambiguity — the playbook doesn't exist yet — You want to be the person who turned a great product into a great company WHO THIS IS NOT FOR — You need a content team, a designer, and an engineer assigned to you before you can move — You define success by "brand awareness" rather than CAC and conversion rate — You've never managed a paid acquisition budget — You need a detailed monthly content calendar handed to you ───────────────────────────────── HOW TO APPLY No resume. Send one of these: — A growth experiment you'd run in the first 30 days and why — A critique of Beyond'Norme's current acquisition funnel (explore ) — A channel you'd bet on for first $100k MRR and your thesis We're not looking for people passing through. We're looking for someone committed to building this for the next decade. or Apply at: beyondnorme.com/founding-team ─────────────────────────────────