Contoh surat lamaran Business Development Representative untuk setiap level pengalaman — entry, menengah, dan senior. Termasuk panduan struktur, tips penulisan, kesalahan umum yang harus dihindari, dan FAQ untuk membantu kamu menulis surat lamaran yang menarik perhatian rekruter.
Tiga contoh lengkap untuk level entry, menengah, dan senior. Sesuaikan dengan pengalamanmu.
Dear Hiring Manager, I am writing to express my enthusiastic interest in the Business Development Representative position. As a recent graduate with a degree in Communications and a lifelong passion for persuasive storytelling, I have spent the last six months mastering the fundamentals of outbound prospecting and lead qualification through intensive self-study and a freelance sales project. During my internship at a local startup, I successfully initiated 50+ cold outreach touchpoints per week, resulting in a 10% conversion rate for discovery calls. I am particularly drawn to your company because of your innovative approach to SaaS scalability. I am a relentless learner who thrives in fast-paced environments where resilience is key. I understand that BDR work is about handling rejection with grace and maintaining a high volume of activity without sacrificing quality. I have already familiarized myself with HubSpot and LinkedIn Sales Navigator, and I am eager to apply my hunger for growth to help your team exceed its quarterly pipeline goals. My goal is to bring an unmatched level of energy to your outbound efforts and quickly become a top-performing contributor to your revenue growth. I am confident that my grit, coupled with my ability to articulate value propositions clearly, makes me an ideal fit for this role.
Dear Hiring Team, With four years of experience in B2B sales and a consistent track record of exceeding quotas, I am excited to apply for the BDR role. In my previous position at a fintech scale-up, I was responsible for penetrating the North American market, where I generated over $1.2M in qualified pipeline within a single fiscal year. I achieved this by implementing a multi-channel sequence involving personalized video messages and strategic LinkedIn engagement, which increased my meeting-set rate by 25% compared to the team average. I specialize in identifying high-value prospects and tailoring pitches that address specific pain points rather than relying on generic scripts. I am an expert at navigating complex organizational charts to reach C-suite decision-makers and managing the lead lifecycle within Salesforce to ensure no opportunity falls through the cracks. I am now looking to bring my expertise in lead generation and strategic prospecting to your organization, where I can help scale your market presence. I am particularly impressed by your current expansion into the enterprise sector, and I am confident that my ability to build rapport quickly and qualify leads rigorously will significantly shorten your sales cycle. I look forward to the possibility of discussing how my data-driven approach to outbound sales can drive immediate growth for your team.
Not necessarily, but you must demonstrate 'sales DNA'—traits like resilience, competitiveness, and communication skills. Mention any experience where you had to persuade others or hit a target.
Yes. In BDR roles, numbers are the only universal language. Listing your quota attainment (e.g., 110% of target) is the fastest way to prove your value.
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Dear Head of Sales, I am applying for the Senior Business Development Representative position with a focus on driving strategic growth and optimizing your outbound engine. Over the past seven years, I have evolved from an individual contributor to a strategic lead, consistently surpassing annual targets by at least 120%. In my most recent role, I didn't just hit my own numbers; I designed a new lead-scoring framework that improved the Sales Qualified Lead (SQL) conversion rate from 15% to 30%, significantly increasing the efficiency of the Account Executive hand-off process. My approach combines aggressive prospecting with a strategic mindset. I have a proven history of opening doors at Fortune 500 companies by leveraging a consultative selling approach and deep industry research. Beyond the numbers, I have mentored five junior BDRs, helping them achieve their first-quarter quotas ahead of schedule through weekly pipeline reviews and script optimization workshops. I am looking to join your team to not only exceed revenue targets but to help refine your go-to-market strategy and build a scalable outbound playbook. I am confident that my blend of high-level execution and leadership experience will allow me to contribute immediately to your strategic objectives and help your company dominate its market segment through a sophisticated, high-impact prospecting strategy.
Focus on your ability to work autonomously and your proficiency with digital communication tools (Slack, Zoom, CRM). Highlight your time-management skills and ability to hit targets without direct supervision.
If applying via a portal, use a PDF. If emailing a hiring manager directly, put the cover letter in the body of the email to reduce friction and increase the chance it gets read.