YouTube Channel Designer — Banner + Thumbnail Template System (Finance / HNW Brand)

Rosetree is an investment education brand led by founder Zack Bakos, helping high-net-worth individuals build and grow their portfolios. The YouTube channel is our primary acquisition channel, and we're upgrading the full visual layer — banner and thumbnails — to match the brand's voice-leader positioning. We want the channel to look closer to a private bank or premium publication than a personal-finance YouTuber. Restrained, editorial, considered. Not MrBeast, not clickbait, not shocked faces. Scope 1 × YouTube channel banner (2560 × 1440, with QR CTA in the desktop-only zone) 3 distinct thumbnail styles × 6–8 layout variations each (18–24 templates total) Editable PSDs + Canva templates with locked layers and smart objects for face/text swaps Font scaling guide + thumbnail psychology one-pager so the team can populate templates week to week Source assets (marble textures, gold accents, etc.) delivered separately Content formats the system needs to cover Monday Markets (technical, chart-led) Topic Deep Dives (editorial, talking-head, named figures) Same family, clearly differentiated at a glance. Reference channels we're benchmarking Anatomy of a Dream, Nomad Capitalist, Wealthy Expat. Editorial typography, restraint, gold accents on a disciplined base palette. Must-haves to apply Proven YouTube channel design experience — not adjacent work, actual YouTube banners and thumbnails Portfolio links to channels you've designed for that performed well (subs growth, CTR, or comparable evidence). Please name the channels in your proposal Comfortable delivering in both PSD and Canva Available for a 4-stage process: direction → build → handover → real-world test Process Stage 1: 2–3 banner concepts + 3 thumbnail style directions (one example layout each) for sign-off Stage 2: Build out the full template set Stage 3: Handover with documentation Stage 4: We populate 3–5 real thumbnails and flag anything that breaks at mobile size Budget & timeline Propose your rate and stage-by-stage timeline. Include what's in vs out of scope (revisions, extra styles, etc.).