WordPress UX & SEO Specialist (Education Site Overhaul)

Overview Burrows & Co Digital Advisory is seeking a high-level WordPress Developer to lead a UX and SEO overhaul for a boutique educational service provider. This project isn't just about a "refresh" we are rebuilding the conversion journey as this business looks to drive more traffic to site to in turn, scale their locations & business. We need someone who can bridge the gap between high-end design, technical SEO, and structured data intake so they are set up for simplicity of management, personalization and repeatable scale Key Deliverables Conversion Rate Optimization (CRO): Redesign the landing page structure & checkout booking flow to reduce steps, friction on mobile & desktop to be contextual, visually appealing & high performing Intake & Scheduling Workflow: Audit and refine the lead capture process. You must be proficient in integrating Airtable lead forms for data capture and Acuity Scheduling for seamless booking, ensuring a unified "concierge" experience. Technical Search Foundation: Implement advanced markup (Local Business & Service entities) to optimize the site’s presence in regional search results and map packs. On-Site Performance & Alignment: Execute a full technical SEO audit and optimization to ensure the site architecture and performance align with Core Web Vitals and high-intent user profiles. Performance Engineering: Optimize Core Web Vitals to ensure sub-2-second load times across the site. Required Skills & Experience WordPress Mastery: Deep experience with modern builders (Elementor/Gutenberg) and theme customization. Airtable Integration: Proven ability to connect WordPress front-ends to Airtable back-ends for lead management. SEO Strategy: Background in technical SEO, including implementation and local search ranking factors. UX/CRO Focus: A portfolio that shows an understanding of "User Friction", knowing how to move a visitor from "just looking" to "booking an assessment." Scheduling Integration: Experience styling and embedding Acuity Scheduling (or similar) to maintain brand consistency and track conversion events. Tools WordPress, Airtable, Acuity Scheduling, Figma, Yoast/RankMath, Google Search Console, Schema Markup Generator.