Visual Identity & Art Direction Designer for Editorial Beauty Brand (SVN)
Develop a refined visual identity system for an editorial beauty brand
Design a cohesive visual identity for SVN, an editorial beauty brand specializing in lash lifts and curated services. Create primary and secondary logos, monogram, color palette, typography system, Instagram visuals, and mini brand guidelines. Ensure consistency across all marketing materials while aligning with the brand’s editorial, intelligent, and minimal personality.
Why This Role?
Work on a brand positioned as a fashion publication or luxury beauty editorial, not a traditional salon
Key Responsibilities
- Design primary and secondary logo variations
- Create a monogram or icon mark for brand use
- Develop a color palette and typography system
- Define Instagram profile visual direction and highlight cover system
- Produce graphics for digital and print platforms
- Compile a mini brand guidelines PDF for internal and external use
Requirements
- Experience in editorial branding
- Background in fashion or luxury beauty brands
- Expertise in visual identity systems
- Skills in art direction
- Familiarity with premium lifestyle branding
Required Skills
Indonesia Context
- Working Hours Overlap:
- Flexible — work your own hours
Keywords
View Original Description from Contra
Original description from Contra
About the job: We are seeking a talented Visual Identity Designer to join our team and contribute to our editorial beauty brand. The ideal candidate will have a keen eye for aesthetics and a strong understanding of brand identity, ensuring our visual representation is both cohesive and captivating. SVN is an editorial beauty lab specialising in lash lifts and curated beauty services. We’re looking for a visual identity designer to help translate an existing brand concept into a refined, cohesive visual identity. The brand should feel closer to a fashion publication, creative studio, or luxury beauty editorial than a traditional beauty salon. Core belief: “Beauty isn’t chased — it’s felt.” Target audience: Women who appreciate understated luxury, aesthetics, fashion, design, and intentional self-care. Brand personality: • Editorial • Intelligent • Refined • Modern • Minimal • Confident • Artistic • Precise We already have: • Brand positioning • Tone of voice • Initial visual direction • Brand brief • Visual reference board Deliverables required: Primary logo Secondary logo variation Monogram/icon mark Colour palette Typography system Instagram profile visual direction Instagram highlight cover system Compelling graphics for various platforms, including digital and print media. Mini brand guidelines PDF Ensure consistency in design across all marketing and promotional materials. Ideal experience: • Editorial branding • Fashion brands • Luxury beauty brands • Premium lifestyle brands • Art direction • Visual identity systems Please include examples of relevant work when applying. Screening question: Which project in your portfolio is most similar to the editorial luxury aesthetic described in this brief, and why?