Sr. Engagement Strategist, Marketing Applied Sciences

Description The Role The Marketing Applied Sciences (MAS) team is responsible for delivering data-driven solutions to help GM organizations achieve their business goals. The Sr. Engagement Strategist serves as a senior individual contributor and subject matter expert for marketing analytics, helping identify actionable insights across channels and drive ongoing performance optimization efforts. This role is ideal for someone who is hands-on with data, highly collaborative, and skilled at connecting metrics to marketing impact. The Sr. Engagement Strategist also plays a key role in the orchestration of cross-functional initiatives, coordinating with brand, product, and analytics partners to help measure and improve marketing effectiveness across media channels, audiences, websites, etc. The ideal candidate is highly organized and comfortable with managing complex data and analytics projects. They also bring deep expertise in paid media and digital platforms, a passion for solving business problems with data, and the ability to clearly communicate results and concepts to both technical and non-technical audiences. What you'll do Serve as a strategic partner to brand and performance marketing teams, gaining a deep understanding of the business, marketing goals, and underlying questions to inform data-driven decision making. Lead end-to-end delivery of campaign performance analyses by connecting paid media, website engagement, audience strategy, and business context into a cohesive narrative. Collaborate with data scientists, product managers, and channel leads to ensure accurate and timely delivery of measurement needs. Use analytics tools (e.g., Databricks, Power BI) to independently explore data, validate findings, and build robust supporting analysis where needed. Build clear, compelling narratives that translate complex data into business relevant insights and actionable recommendations for senior stakeholders. Drive standardization and automation of recurring analyses where appropriate, freeing up time for deeper, more strategic work. Proactively identify performance trends and opportunities for testing and optimization. Contribute to MAS best practices, templates, and frameworks for measurement and communication. Your Skills & Abilities (Required Qualifications) Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field 6+ years of experience in media/performance marketing analytics or a related role Deep understanding of media performance KPIs, attribution concepts, and audience targeting Strong proficiency with PowerPoint and advanced Excel functions Proficiency with data visualization tools such as Power BI or Tableau Strong analytics thinking with attention to detail and a bias toward action Excellent written and verbal communication skills Abilty to work effectively in a fast-paced, collaborative environment What Will Give You a Competitive Edge (Preferred Qualifications) Proficiency with Databricks (SQL, Python) for querying, analyzing, and manipulating datasets Experience in automotive or consumer product marketing Hands-on experience with Adobe Analytics, Google Analytics, and media measurement platforms Working knowledge of campaign optimization and audience segmentation strategies Understanding of Generative AI prompt design and output validation The salary range for this role is ($106,600 - $163,400). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, G