Meta Creative Producer — Supplement DTC Brand (Retainer)

Looking for a freelance Creative Producer to own brief-to-delivery for our Meta ad creative — scriptwriting, production house management, and weekly creative output for a fast-scaling supplement brand. About us: Root Labs is a fast-growing supplement DTC brand (flagship product: MagAshwa — magnesium + ashwagandha gummies). We're scaling on Meta and need someone to own the execution layer between our in-house creative strategist and our production house. What you'll own: Translate strategy briefs (audience, narrative, positioning) into executable Meta ad scripts — hook variants, scene direction, CTA Brief and manage our production house — UGC creators, editors, delivery timelines Quality-check cuts against the brief before they hit media buying Iterate on hooks and angles based on Meta performance data (hook rate, hold rate, CTR) Deliver a consistent batch of new ad creative every week Required: Proven Meta DTC creative experience — show us scripts you've written that ran on Meta with performance data Worked with at least one supplement, nutraceutical, or health DTC brand Strong hook mechanics — you can articulate why a hook works, not just that it does Comfortable managing external production vendors and giving specific revision notes Available for a retainer engagement (8-12 scripts/month + production oversight) Bonus: Supplement category experience (compliance, claim sensitivities) UGC-style script writing specifically (not brand films) Familiarity with Meta creative analytics tools (Motion, Foreplay, Triple Whale) Engagement: Retainer model — monthly fee for defined deliverables Remote, async-first 3-month initial term, renewable To apply: Share 2-3 Meta ad scripts you've written (with performance data if possible) and one example of a production brief you've sent to a vendor.