Freelance Graphic Designer for Beauty & Lifestyle Brand

About the role: Baddie Pops is seeking a freelance graphic designer to support our team during the pre-launch phase of our beauty-inspired functional lollipop brand that sits between beauty, wellness, indulgence, and culture. This role will be instrumental in helping shape the visual identity of Baddie Pops across both physical and digital touchpoints as we move toward launch. We’re looking for someone with strong taste, attention to detail, fast turnaround ability, and an understanding of elevated visual language. This is a project-based freelance role with ongoing work available for the right fit. Expected workload: We are looking for support on a flexible, project-based basis during our pre-launch phase. Estimated workload: 5–10 hours per week, depending on the week and upcoming campaigns. Approximate deliverables may include: 2–4 social or digital assets per week 1–2 print or street marketing assets per week/month, depending on campaign needs Occasional email graphics or website visuals Resizing and adapting existing creative assets for different platforms Light campaign image editing or layout adjustments Some weeks may be lighter, while others may require quicker turnaround around launches, shoots, drops, or campaign moments. We are open to either hourly pricing, per-project pricing, or a monthly retainer, depending on the designer’s workflow and rates. What you’ll deliver: Business cards, posters, flyers, stickers, and other street marketing assets Social media graphics and campaign visuals Light campaign image editing and adaptation Occasional email graphics and templates Resizing and preparing files for print, web, and social media Layout support for brand moments, launch assets, and promotional materials You will work with existing campaign imagery, moodboards, packaging direction, and brand references — translating the world of Baddie Pops into cohesive visual assets that feel premium, desirable, and culturally relevant. Aesthetic references: Summer Fridays K-beauty editorial Premium minimalism Beauty packaging Café / Erewhon-adjacent culture Feminine, polished, restrained design Ideal fit: Strong typography and layout skills Experience with both print and digital design Comfortable working inside an existing brand world Fast, collaborative, and detail-oriented Able to take direction while bringing strong creative judgment Proficient in Adobe Suite, Canva, and/or Figma Understands beauty, wellness, fashion, or lifestyle brand aesthetics Important: We are not looking for loud, gimmicky, or candy-coded design styles. We’re looking for someone who understands restraint, desirability, beauty, and cultural aesthetics. Baddie Pops should feel like a beauty product disguised as a treat — not a traditional candy brand. To apply, please send: Portfolio or work samples Rates or pricing structure Availability Instagram or website, if applicable Any relevant experience with beauty, wellness, fashion, CPG, or lifestyle brands