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Founding Creator & Content Lead — Women’s Health

Build Mila’s TikTok and Instagram presence with creators and engaging video

Lead content creation for Mila’s TikTok and Instagram, producing short-form videos and managing a creator network. You’ll turn content into a repeatable growth engine by identifying and scaling high-performing assets.

Why This Role?

Directly shape the content strategy and creator network from the ground up

Required Skills

Short-form Video CreationContent StrategyCreator ManagementSocial Media MarketingCommunity Building

Keywords

TikTok CreatorInstagram ReelsWomen's HealthContent LeadFreelance ContentUGC ManagementSocial Media Growth
View Original Description from Contra

Original description from Contra

About Mila Mila is building a new kind of support system for women across trying-to-conceive, pregnancy, and postpartum. Today, women are left piecing together answers across Google, apps, and brief doctor visits. Mila replaces that with one system — trusted, continuous guidance, with access to real experts when it matters. The Role We’re looking for a Founding Creator & Content Lead to build and run Mila’s presence on TikTok and Instagram. This is a hybrid role: You’ll create and post content yourself, while also building and managing a network of creators. You’ll work directly with the founders to figure out what content resonates, scale what works, and turn content into a repeatable growth engine. What You’ll Do Create, edit, and post short-form video content daily (Reels + TikTok) Source and recruit creators (UGC, influencers, healthcare voices) Manage and coordinate a small group of creators Write briefs and guide creators on content direction, hooks, and formats Identify high-performing content and double down on what works Build a repeatable system for content production and iteration Partner with our growth team to feed top content into paid channels Who You Are Experience creating short-form video content (TikTok/Instagram) Strong content instincts — you know what makes people stop scrolling Experience working with or managing creators is a plus Highly organized and proactive Data-aware — you pay attention to what performs and why Self-directed and fast-moving Strong Plus You’re a mom (TTC, pregnant, or postpartum) You have a background in healthcare or women’s health (nurse, doula, midwife, lactation, pelvic floor, nutrition, etc.) Details $1,000–$2,000/month to start (with room to grow) Flexible, async — focused on outcomes Remote To Apply Share your TikTok and/or Instagram Include 2–3 examples of content you’ve created Tell us about any experience working with creators Briefly describe your background (especially if healthcare-related)


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Source
Contra
Salary
$XX,XXX
Job Type
freelance
Location
Worldwide Remote · Remote
Category
Marketing
Seniority
mid
Posted
Apr 13, 2026