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Editorial Writer / Narrative Lead (Luxury Retreat Brand)

Develop editorial voice for a luxury wellness retreat brand

Shape the authentic voice of a new luxury wellness retreat through intentional, journal-like email content. Build anticipation and a sense of place through descriptive storytelling.

Why This Role?

Opportunity to grow into a broader narrative and creative direction role

Required Skills

Editorial WritingNarrative DevelopmentContent StrategyBrand Voice DevelopmentStorytelling

Keywords

Editorial WriterNarrative LeadLuxury WellnessContent CreationBrand StorytellingRemote WriterFreelance Writing
View Original Description from Contra

Original description from Contra

This is not a traditional marketing role. We’re looking for a freelance writer to help shape the voice of Grace Meadow—a luxury, faith-rooted wellness retreat currently in development. This phase is not about selling, but about building a sense of place and anticipation over time. Email will be one of our primary channels, but it should feel more like a journal or a letter than a campaign. We’re looking for someone who can write with restraint, clarity, and emotional depth. Someone who can observe behind-the-scenes moments—land, design, materials, and progress—and translate them into something people can feel. Scope: 1–2 emails per month Ongoing freelance engagement Opportunity to grow into a larger role over time This is: Editorial storytelling Narrative development Writing that feels intentional and grounded This is not: Promotional email marketing Conversion-focused copywriting To apply, please share: 2–3 writing samples A short note on how you approach storytelling for something that doesn’t fully exist yet (Optional) Write 200–300 words in response to: “A place is being built, but no one has experienced it yet.” Growth While this role is starting as a freelance engagement, we’re open to it evolving into something more substantial over time for the right person. As Grace Meadow grows, this could expand into a broader role shaping narrative and creative direction across additional touchpoints.


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Source
Contra
Salary
$XX,XXX
Job Type
contract
Location
Worldwide Remote · Remote
Category
Marketing
Seniority
mid
Posted
Apr 2, 2026