Brand Visual Identity System — Music / Festival / Physical Product

About Vibe With Me is an NFC-tag music connection product — you tap a physical tag (sticker, keychain, patch) at a show and stay connected to the people you meet. No usernames, no algorithm. The brand lives in two worlds: festival culture (stickers traded like kandi, keychains clipped to bags, etched brass medallions on leather cords) and a mobile app. We have a comprehensive brand strategy, a launched product, and an app design system (Syne + DM Sans, dark purple palette) — but no formal visual identity tying it all together. We need a designer to build the canonical system: wordmark, logo, color specs, type hierarchy, photography rules, and sample applications across physical products and digital surfaces. The system needs range — sleek/minimal and playful/irreverent both fit. It needs to work on a 30mm die-cut sticker AND an app screen AND a foil-stamped card. Half the deliverable lives on physical objects, so print production fluency (Pantone, foil, emboss, die-cut, substrate) is a strong plus. Project-based · ~5–15 hours · $1.5K–$3K · 2-week turnaround We'll share the full brand strategy doc and a detailed project brief before the intro call. Come with portfolio work in music, festival, cultural brand, or physical product identity systems.