Brand refresh for boutique UK B&B

I'm the new owner of Dorset House, a 5-bedroom bed and breakfast in Lyme Regis, UK. After 14 years under previous ownership, I'm refreshing the brand and rebuilding the website to establish new ownership while respecting the property's heritage. I'm looking for a brand designer to work on this project. You'll be collaborating with a web developer I'm hiring separately, so clear communication and ability to work as part of a small team is important. About Dorset House Property: 5-bedroom boutique B&B in Lyme Regis (Jurassic Coast, UK) Current situation: Strong 70% direct booking rate (vs. OTA), loyal repeat customer base, up to 86% occupancy rate / year Challenge: Previous owners focused on themselves as hosts - need to reposition the place as hero Opportunity: New ownership, professional systems, maintain direct booking strength Future vision: Potentially expandable brand (testing single property first for 18 months) Website:  (currently on GuestNet - being rebuilt from scratch) What I need: Core deliverables: • Logo refinement/redesign (may retain elements if appropriate, or fresh start) • Color palette (3-5 colors with hex codes) • Typography system (primary + secondary fonts with licensing) • Basic brand guidelines document (10-15 pages: logo usage, colors, fonts, photography style, tone of voice). Also need artifacts and collateral / touchpoint design (e.g. print, key chains, etc) • Email template design (for Mailerlite implementation) • Social media template/guidelines (Instagram/Facebook post formats) • Brief tutorial for me on whichever platform files are in (e.g. Canva, Adobe, etc) Strategic approach: • Position the property and place as hero • Timeless over trendy (needs 5-10 year lifespan minimum) • Professional, quality-focused, authentic to Lyme Regis/Dorset • "Expandable but uncommitted" - could work as single property OR as part of future collection • Should feel like a boutique experience, not corporate chain or budget B&B What this is NOT: • Full brand strategy engagement (I have business clarity) • Extensive brand book with exhaustive applications • Ongoing brand management or creative direction Process I'm expecting: Discovery (Week 1): Brief review, questions, competitive audit, moodboarding Concepts (Week 2-3): 2-3 strategic directions with rationale Refinement (Week 4-5): 2 rounds of revisions on chosen direction Delivery (Week 6): Final files + basic guidelines Collaboration: • You'll deliver brand guidelines to web developer by Week 4-5 for website build • Available for consultation during website build (occasional questions, not full project oversight) Assets I'll provide: • Current branding (logo, colors - for reference, not necessarily to keep) • Photography from existing website (can use as placeholders) • Competitive examples and visual inspiration • Business strategy context and positioning direction Timeline: Kickoff: Early March 2025 Target launch: Mid-May 2025 (flexible by 2-3 weeks) Hard deadline: End of June (summer booking season starts July) What I need from you: In your proposal, please include: Relevant portfolio examples (hospitality/lifestyle work preferred) - proposals without hospitality examples will not be considered Your specific process and timeline for this scope Detailed quote (itemized if possible: discovery, design/dev, revisions, delivery) What's included vs. what would cost extra (e.g., are revisions capped? stock photos? font licenses?) 2 references from similar projects (ideally hospitality clients) Any questions or clarifications you need about the scope