Brand Identity Designer for Houston Street Food Brand

About the position: Yo-Yo's Hotdog, a 14-year-old Houston institution, is seeking a talented Brand Identity Designer to lead the development of a complete visual identity. We are looking for a designer who can deliver a strong and cohesive brand presence that embodies our unique street food culture. What you’ll do: Develop a distinctive wordmark/logo for the brand. Create a cohesive color system and select appropriate typography. Design icons and illustrations that complement the brand identity. Ensure all designs are applicable to real environments, such as signage, apparel, and packaging. Incorporate elements that reflect Korean American heritage, if possible. Please provide your portfolio and include 1-2 examples of previous work similar to this project. Experience with food, streetwear, or culture brands is preferred, and knowledge of Houston is a plus, though not required.