Associate Director, Marketing Performance Analytics & Revenue Operations

Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward - always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role The Role The Marketing Analytics and Revenue Operations Associate Director is a strategic analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through the lens of marketing channels and identifies how to accelerate that growth by analyzing performance across channels, audiences, and the end‑to‑end marketing funnel. In this role, you will compare performance across email, events, paid media, digital programs, and other B2B marketing channels. You will identify where the marketing organization should invest, optimize, or shift spend, and you will provide regular insights and recommendations to channel owners to improve efficiency and ROI. The Marketing Associate Director will lead a team of 1-2 managers (who may themselves oversee analysts) and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. This includes automating reporting, surfacing actionable insights for marketing and sales stakeholders, and ensuring data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses. This will also require deep partnership with operations and engineering teams to improve data flows, data models, and data quality. In this role, you will be responsible for deep expertise with our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying technical outputs into clear narratives for marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels. You will shift seamlessly between business problems-from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations directly to marketing leadership, senior stakeholders, and the Chief Marketing Officer of Kyndryl. This role will report directly to the Vice President of Marketing Analytics and Revenue Operations at Kyndryl. Key Competencies: Strong analytical and quantitative problem‑solving Ability to work autonomously and lead medium‑ to large‑scale projects end‑to‑end Provide thought leadership to senior leads, including the Chief Marketing Officer of Kyndryl Skilled at translating insights into actionable business recommendations Strong collaboration and relationship‑building across marketing, sales, and operations High attention to data quality, structure, and consistency Curiosity, initiative, and deep commitment to driving business growth Executive‑ready communication and data storytelling, including presentations to the CMO Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment. Who You Are Required Skills : Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfo