AI Visual Content Creator for Instagram

Job Brief — Visual Content Creator (AI-Assisted) Visual Content Creator (AI-Assisted) — BAULANE Part-time retainer | Remote | via Contra About BAULANE BAULANE is a British luxury bathroom brand built around one idea: Honest Luxury. We design our own products, work directly with our manufacturers, and sell online — cutting out the distributor and showroom markups that inflate prices without improving the product. Genuine quality at prices the traditional market can't match. We're building a content engine to support a growing Instagram presence (@baulanebath) and paid media channels. This role is central to that. The Role We're looking for an AI-fluent visual content creator to produce postable assets for Instagram — Reels, short-form video, and static graphics — on a consistent monthly retainer. You'll work from a mix of real product footage and photography we supply, and AI-generated or AI-enhanced visuals where real assets aren't available. The output needs to look premium, feel considered, and hold the brand's visual identity with consistency. This is a production role with creative input. You'll be given clear direction on narrative and messaging — your job is to bring it to life visually at pace. What You'll Be Producing Short-form video and Reels (15–60 seconds) — product-focused, brand narrative, behind-the-scenes Static graphics and carousel assets for Instagram feed AI-enhanced or AI-originated visuals where real footage isn't available Occasional paid media creative assets (Meta ad formats) Indicative volume: 8–12 finished assets per month, mix of video and statics. The Visual Standard Cinematic. Clean. Understated. Think high-end interiors editorial — not bathroom showroom catalogue. Reference points: luxury lifestyle brands, considered D2C aesthetics. The brand does not use generic stock, cheap motion graphics, or anything that reads as templated. You'll be supplied with brand guidelines, product photography, and footage from shoot days to work from alongside any AI-generated material. Tools We Expect You to Know You don't need to use all of these, but fluency across at least some is essential: AI video: Runway, Kling, Luma, Sora, or equivalent AI image: Midjourney, Firefly, or equivalent Editing: CapCut, Premiere, DaVinci Resolve, or equivalent Static design: Figma, Canva Pro, or equivalent What We're Not Looking For AI output posted without editorial judgement — everything needs a human pass Templated or generic luxury aesthetics Someone who needs creative direction built from scratch every time You'll Be a Good Fit If You have a portfolio showing premium or lifestyle brand content — bathroom, interiors, fashion, or adjacent You can hold a visual identity consistently across formats You use AI tools as a production accelerator, not a replacement for taste You're reliable, brief-responsive, and don't need chasing Engagement Fixed monthly retainer — state your rate when applying Fully remote, async-friendly Briefs delivered via Notion with clear timelines Direct founder access — fast decisions, no agency layers One-month paid trial before any longer commitment is discussed