Marketing Operations Manager
Audit dan optimalkan sistem GTM untuk meningkatkan kualitas lead
Anda akan mengaudit dan mengoptimalkan sistem GTM (Clay, Hubspot, Salesforce, Hockeystack, & Tofu) untuk meningkatkan kualitas lead. Anda akan memetakan aliran data, mengidentifikasi celah pengayaan, dan mengimplementasikan solusi cepat untuk meningkatkan kualitas lead. Anda juga akan mengatur konvensi penamaan UTM yang konsisten di semua saluran, membersihkan celah pelacakan historis, dan mengatur tampilan atribusi multi-sentuh yang dapat diperc
Kenapa Menarik?
Bergabung dengan tim yang sedang mengembangkan platform Voice AI yang revolusioner, dengan peluang untuk bekerja dengan perusahaan ternama seperti Amazon Ring,
Tanggung Jawab Utama
- Mengaudit sistem GTM (Clay, Hubspot, Salesforce, Hockeystack, & Tofu) untuk memetakan aliran data dan mengidentifikasi celah pengayaan
- Mengimplementasikan solusi cepat untuk meningkatkan kualitas lead
- Mengatur konvensi penamaan UTM yang konsisten di semua saluran
- Membersihkan celah pelacakan historis dan mengatur tampilan atribusi multi-sentuh yang dapat dipercaya oleh tim
- Mengatur kampanye Tofu yang didorong oleh niat menggunakan skrip yang ditulis sendiri
- Menjadi jembatan antara Marketing, Sales, dan Data
Persyaratan
- 5+ tahun pengalaman dalam operasi pemasaran, operasi pendapatan, atau fungsi terkait di perusahaan berkembang pesat dengan kemampuan agent-f
- Kemampuan dalam struktur UTM, model atribusi, dan praktik terbaik pelacakan kampanye
- Kemampuan analitis yang baik: nyaman dengan spreadsheet, dapat menulis SQL dasar, dan tahu cara menemukan sinyal dalam data berisik
- Pengalaman dalam membangun atau prototipe alur kerja yang dipower oleh AI menggunakan LLM APIs, Claude Code, dll
- Paham dalam Hubspot: Anda menggunakan lebih dari list pulls; Anda tahu API dan cara mengekstrak data secara programatik
- Nyaman dengan Salesforce: Anda dapat menjaga kebersihan database dan mengatur integrasi CRM
Skills Wajib
Keywords
Lihat Deskripsi Asli dari Ashby Job Boards
Deskripsi asli dari Ashby Job Boards
Voice AI that resolves, not transfers. Most phone systems trap callers in menus and scripts. Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes. - The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth - The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500 - The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers. Total raised: $72M WHY WE’RE HIRING THIS ROLE: Voice AI is exploding, and our GTM motion needs to match. We need someone who can build the systems that find, enrich, and convert the right developers and businesses before our competitors even know they exist. Our data stack is powerful but underleveraged. You'll unlock it. WHAT YOU’LL DO: 30 Day: Audit our GTM stack (Clay, Hubspot, Salesforce, Hockeystack, & Tofu): map data flows, identify enrichment gaps, and ship your first quick wins on lead quality. 60 Day: Own enrichment workflows end to end; build multi-provider waterfalls; get signal-based outreach running at scale. Implement a consistent UTM naming convention across all channels, clean up historical tracking gaps, and stand up a multi-touch attribution view the team can trust. 90 Day: Stand up intent-driven Tofu campaigns; write scripts to extend what off-the-shelf tools can't do; become the connective tissue between Marketing, Sales, and Data. WHO YOU ARE: - 5+ years of experience in marketing operations, revenue operations, or a related function at a high-growth company with an agent-forward aptitude - Fluency in UTM structures, attribution models, and campaign tracking best practices - Excellent analytical skills: you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data - Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc - Deep in Hubspot: you use it for more than list pulls; you know the API and how to extract data programmatically - Comfortable in Salesforce: you can maintain database hygiene, and wire up CRM integrations - Obsessed with data quality: enrichment rates, match rates, and hygiene aren't metrics you track, they're things you lose sleep over - Fast and autonomous: Vapi moves quickly, and you'll prioritize ruthlessly WHY VAPI: - Generational impact: Build the human interface for every business - Ownership culture: 70% of the company are previous founders - Kind team: The founders, Jordan and Nikhil, are Canadians - Tier-1 Investors: YC, KP seed, Bessemer Series A & a $50M Series B led by Peak XV Partners WHAT WE OFFER: - Real stake: We offer a competitive salary and excellent equity ownership - Comprehensive health coverage: medical, dental, and vision plans - Team love: We love hanging out, and we do quarterly off-sites - Flexible time off: take what you need - More: catered meals, transportation, gym, and a $10k annual L&D budget
Data & laporan pasar
Riset gaji & permintaan skill dari data lowongan kami sendiri.
- Lowongan IT Indonesia vs Remote Global (2026)Analisis data primer 2.049 lowongan: metodologi, klasifikasi, dataset bisa diunduh.
- Permintaan Skill AI: Indonesia vs Global (2026)10.000+ lowongan, classifier taxonomy-first, Wilson CI, pra-registrasi sebelum analisis.
- Laporan Hiring Indonesia: Tech vs Non-TechPermintaan lowongan per bidang dari hitungan agregat — bukan listing per-listing.
- Benchmark Gaji IndonesiaKisaran gaji agregat lintas peran, dengan metodologi dan dataset terbuka.
- Laporan Pasar Remote per PeranLaporan otomatis per kelompok peran — skill, senioritas, perusahaan, gaji.
