Firefox Product Marketing Lead - Desktop

Headquarters: Remote US Why Mozilla? Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms. About this team and role: Most people don’t think about their browser. Let’s change that. Firefox is looking for an experienced product and growth marketer who can think creatively and drive results. You’ll focus on our browser products, working closely with product and marketing leadership to build and communicate a delightful, compelling alternative to big tech browsers. Firefox is a uniquely compelling opportunity – a brand people know and love, poised for real growth in the AI era, with a marketing challenge that will stand out on any resume. You’ll work globally and out in the open, sharpening the Firefox value proposition, growth strategy and product experience together with the broader open source community. What you’ll do: Deliver against Firefox desktop growth targets, working closely with product development, acquisition marketing, and integrated campaigns teams to implement an effective growth strategy and achieve daily active usage goals. Author the audience and positioning strategies for desktop browser products and features, building a clear “who” and “why” which inform the user journey. Bring exciting new functionality to market, owning the release marketing calendar and feature marketing prioritization across the Firefox desktop product teams. Improve new user retention by building effective user journeys spanning product usage and lifecycle marketing comms. Shape the product experience by contributing user insights, articulating customer needs, and partnering with product development and design on the felt product experience. Guide the Firefox marketing strategy by connecting our campaigns and programs to the feature launches and product truths that most effectively drive growth What you’ll bring: 8+ years of experience in product marketing, with consumer marketing experience preferable but not required You’re a growth-focused marketer with experience using rapid experimentation and measurement to drive performance gains. You can diagnose the health of a marketing funnel, then pick the right focus areas to drive the most impact. You’re a trusted collaborator on software teams, contributing to product roadmaps and synthesizing strategic business insights. You’re an adept generalist who can serve as the connective tissue between brand, creative, product design, and product management teams, across geographies. You can own the go-to-market lifecycle, taking a launch from brief to launch to clear next steps for the business. You make rooms more creative by framing problems effectively, facilitating great conversations, and contributing bright ideas of your own. You’re passionate about Mozilla’s mission to make the internet a healthier, more open place. What you’ll get: Generous performance-based bonus plans to all eligible employees - we share in our success as one team Rich medical, dental, and vision coverage Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute) Quarterly all-company well