vvd Suite Logo Designs

We are creating a cohesive set of three logos for a creative software/tool suite, in the spirit of products like Adobe Illustrator and Photoshop. All three should feel like part of the same family, while still being distinct and memorable on their own. Scope 2 brand‑new logos 1 existing logo that needs a subtle, clean refresh (refinement only, no full redesign) Goals Establish a clear visual system across all three logos (shared geometry, grids, color logic, etc.). Make each logo instantly recognizable and functional at small sizes (app icon, dock, toolbar, favicon). Keep the overall style modern, minimal, and “product‑ready” — think professional design tools, not playful consumer apps. Style & Direction Simple, bold shapes that work well on both light and dark backgrounds. Strong use of color (we’re open to your palette proposal), but avoid gradients that will be hard to reproduce in all contexts. Clean typography or monogram/letterform approaches are welcome, as long as they scale well. Designs should feel grounded in a grid but not rigid — good balance of structure and character. Deliverables For each of the three logos: Primary logo (vector, SVG/AI) App icon / square version (1024×1024 or similar) Monochrome versions (black, white) Exported PNGs for web and product use For the refreshed logo: Before/after comparison and a short note on what changed (for internal documentation). Use Cases App icons (desktop & mobile) Product marketing pages Social media avatars In‑product UI (toolbars, sidebars, launchers) Process Initial direction: 2–3 rough explorations per logo family with notes on the system. One round of refinement on the chosen direction for all three logos. Final polish and asset export. What We’ll Provide The current logo that needs cleanup (vector or high‑res). Short descriptions of each “app” (what it does, who it’s for). Any existing brand constraints (if relevant: typefaces, colors, or constraints to avoid).