Visual Identity & Art Direction Designer for Editorial Beauty Brand (SVN)

About the job: We are seeking a talented Visual Identity Designer to join our team and contribute to our editorial beauty brand. The ideal candidate will have a keen eye for aesthetics and a strong understanding of brand identity, ensuring our visual representation is both cohesive and captivating. SVN is an editorial beauty lab specialising in lash lifts and curated beauty services. We’re looking for a visual identity designer to help translate an existing brand concept into a refined, cohesive visual identity. The brand should feel closer to a fashion publication, creative studio, or luxury beauty editorial than a traditional beauty salon. Core belief: “Beauty isn’t chased — it’s felt.” Target audience: Women who appreciate understated luxury, aesthetics, fashion, design, and intentional self-care. Brand personality: • Editorial • Intelligent • Refined • Modern • Minimal • Confident • Artistic • Precise We already have: • Brand positioning • Tone of voice • Initial visual direction • Brand brief • Visual reference board Deliverables required: Primary logo Secondary logo variation Monogram/icon mark Colour palette Typography system Instagram profile visual direction Instagram highlight cover system Compelling graphics for various platforms, including digital and print media. Mini brand guidelines PDF Ensure consistency in design across all marketing and promotional materials. Ideal experience: • Editorial branding • Fashion brands • Luxury beauty brands • Premium lifestyle brands • Art direction • Visual identity systems Please include examples of relevant work when applying. Screening question: Which project in your portfolio is most similar to the editorial luxury aesthetic described in this brief, and why?