Storyteller Branding Specialist for Senti Senti

Introduction Founded in 2009, senti senti (formerly oo35mm) is a beauty and lifestyle boutique in New York City that aims to showcase the latest beauty, lifestyle goods, skincare trends and hard to find curations from all around the world accessible through our brand. We are looking for a creative and strategic Storyteller to work closely with our founders in shaping and elevating our brand voice. This role is ideal for someone who understands how to translate ideas into compelling narratives that resonate across multiple platforms. You will play a key role in developing brand language, tone, and ensuring consistency in how we communicate with our audience.We are seeking a creative and passionate Storyteller Branding Specialist to join our dynamic team at Senti Senti. The ideal candidate will have a flair for crafting compelling narratives that resonate with our target audience and effectively convey our brand's values and mission. Ideal candidate Proven experience in brand strategy, storytelling, or similar direction Strong portfolio demonstrating brand voice development and messaging systems Ability to distill complex ideas into clear, compelling narratives Experience working with founders or executive leadership Strong strategic thinking with a deep understanding of the brand Excellent collaboration and communication skills Deliverables Develop and implement a storytelling strategy that aligns with our brand identity.. Provide regular updates and reports on the effectiveness of storytelling initiatives. Collaborate and work directly with the founders and marketing team to define and evolve the brand’s voice, narrative and goal Develop clear brand language guidelines to be used across all platforms and company website Establish storytelling frameworks that guide marketing, campaigns, and communications Translate business vision, values, and positioning into cohesive messaging systems Ensure consistency of voice, tone, and positioning across content, design, and campaigns Analyze and optimize storytelling efforts to improve audience engagement.