Shopify Homepage and Private Label Page Redesign for Lotus Sustainables

We are Lotus Sustainables, a B Corp certified reusable bag company working with grocery, convenience, retail, and private label partners. Full creative brief available upon request. Please message me and I will share the full Word brief with page structure, product categories, proof points, competitor references, and visual direction. We are looking for a designer to refresh our Shopify homepage and private label page. This is not a full ecommerce rebuild. The goal is to make the site look more professional, modern, retail focused, and credible for national buyers, private label partners, investors, and strategic partners. The homepage should work like a scrolling pitch deck. It should combine our Lotus branded products, including Lotus Trolley Bags and Lotus Produce Bags, with our private label capabilities so visitors understand the full business without needing to click through multiple pages. 2. Primary Scope ·       Redesign the homepage as the main storytelling and sales page. Using the Shopify platform ·       Bring much of the private label message into the homepage so visitors do not need to jump between pages. ·       Create a cleaner visual direction for the Private Label page, but the homepage is the priority. ·       Keep the Shop page mostly unchanged for this phase. ·       About Us is out of scope for now. ·       This is not a full ecommerce optimization project. 3. Main Audience ·       Retail buyers ·       Private label buyers ·       Grocery and convenience store teams ·       Strategic partners ·       Potential acquirers or investors ·       Brand partners looking for custom reusable bags ·       People looking to purchase our Lotus Trolley & Produce bags. 4. What We Want Visitors to Feel We want the site to feel ·       Established ·       Professional ·       Modern ·       Retail ready ·       Trustworthy ·       Sustainability focused ·       Capable of managing national programs We do not want the site to feel ·       Small ecommerce startup ·       Generic reusable bag supplier ·       Commodity wholesale catalog ·       Outdated eco brand ·       Overly playful ·       Cluttered ·       Too consumer focused 5. Core Positioning Lotus Sustainables helps retailers and brands create reusable, thermal, produce, and private label bag programs designed for scale, sustainability, and sell through. The site should communicate that we are not just selling bags. We help build Custom sustainable bags from concept to shelf. 6. Recommended Homepage Flow Hero section ·       Clear headline around reusable bag programs for modern retail ·       Short subheadline explaining custom, private label, thermal, produce, and retail execution capabilities ·       Primary call to action: Request a private label quote ·       Secondary call to action: Explore product capabilities ·       Large premium visual with clean product or retail imagery.  Also show the Lotus Trolley Bag and Reusable Produce Bags. Retail credibility ·       Show that Lotus has experience across grocery, convenience, produce, and national retail channels ·       Use approved retailer logos only if available ·       If logos are not approved, use clean text based credibility statements Product capabilities ·       Reusable shopping bags ·       Thermal bags ·       Produce bags ·       Cotton, jute, juco, woven, and non woven bags ·       RPET bags ·       Event and trade show bags ·       Retail shippers, racks, and merchandising displays Private label section ·       This should be a major section on the homepage ·       Explain custom design, materials, sourcing, sampling, compliance, production, packaging, delivery, and retail execution ·       Include a simple process graphic from concept to shelf Why Lotus ·       B Corp certified ·       Retail category expertise ·       Patented product innovation ·       National retail program experience ·       Design and merchandising support ·       Thermal and produce category expertise Sustainability proof ·       Millions of single use bags eliminated ·       Certified B Corp ·       Reusable products designed to reduce waste ·       Programs that help retailers reduce single use plastic reliance Retail execution ·       Show racks, PDQs, shippers, produce displays, thermal bag displays, front end merchandising, seasonal programs, and regional programs Final quote section ·       Simple call to action: Start a private label program ·       Form fields should be simple: name, company, email, product type, quantity, delivery location, timeline, and notes 7. Key Messages to Build Into the Page ·       Sustainable retail solutions ·       Custom private label expertise ·       Retail category growth ·       Reusable bag innovation ·       National retail program support ·       B Corp certification ·       Manufacturing and sourcing expertise ·       Design and merchandising support ·       End to end execution ·       Thermal, produce, grocery, and convenience channel expertise 8. Important Proof Points ·       Certified B Corp ·       Millions of single use bags eliminated ·       Trusted by major retailers ·       National retail program experience ·       Patented product innovation ·       Custom reusable bag manufacturing ·       Thermal, produce, and grocery expertise ·       Retail merchandising support ·       End to end private label execution ·       Design, sourcing, production, and logistics support 9. Desired Visual Style The design should feel clean, modern, premium, and retail focused. It should still feel warm and sustainability driven, but not handmade or overly craft focused. Use this style direction ·       Strong whitespace ·       Large product images ·       Clean typography ·       Simple navigation ·       Modern graphics ·       Clear icon system ·       Retail shelf and product imagery ·       Premium but approachable color palette ·       Mobile first section flow ·       Strong calls to action Paid test budget: $250 Paid test deliverables: One or two homepage hero concepts One private label section concept One mobile view Delivered as a Figma file or high quality mockups If the direction is strong, we plan to expand into the full homepage and private label page design. Expected full design phase budget: $1,000 to $2,000 Shopify implementation may be a separate phase if there is a fit. Please include in your response: Relevant Shopify or ecommerce examples Figma examples B2B, CPG, retail, or product brand examples Your process Whether you handle Shopify implementation or only design Timeline Fixed price estimate for the full design phase Any AI tools you use in your workflow Full creative brief available upon request. Please message me and I will share the full Word brief with page structure, product categories, proof points, competitor references, and visual direction.