Senior Visual Systems Designer

Project Overview We are an agency preparing for a 90-day, high-velocity sprint for a global leader in the residential energy and infrastructure sector. We are seeking an elite design studio or senior independent talent to lead the execution of Phase A: Strategy, Creative Direction & Static Assets. This project centers on an integrated, intelligent ecosystem—combining energy generation, storage, and smart software. The campaign’s objective is to make "the invisible made visible," translating complex energy flows and "home intelligence" into a premium, emotionally compelling visual narrative. Scope of Work (Phase A - 6 Weeks) You will be responsible for building the visual foundation for a North American market launch, ensuring every touchpoint feels like a single, responsive system. Key Deliverables: Creative Territory Development: Assist in evolving a "Hybrid Direction" into a full visual expression with moodboards and rationale. Art Direction Package: Define the photography style, lighting, technical precision, and "x-ray" aesthetics (e.g., technical precision, dark backgrounds with luminous accents). Graphic System Master File: Build a full modular system in Figma, including typography, grids, annotations, and UI components. Motion Design System: Establish animation principles, timing curves, and transition standards for web and social. Campaign Asset Suite: Produce a first-wave launch kit (20+ formats) across social (Instagram, LinkedIn, X), paid media (Google Display, Meta), email, and web banners. Who We Are Looking For Studios or Senior Independent Talent: We are open to established design studios or elite freelancers with experience managing end-to-end visual systems. Technical Excellence: Expert-level Figma skills for building scalable, developer-ready libraries. Aesthetic Style: Proven experience with "premium tech" or infrastructure aesthetics—clean, futuristic, and data-forward. Velocity & Precision: Ability to thrive in a 6-week intensive sprint with structured 2-round revision cycles per deliverable. Systems Thinking: You don't just design assets; you design the "narrative spine" that allows a brand to scale across different channels. Timeline & Investment Duration: 6-week intensive sprint.