Senior Performance Creative Lead, Contract

This role bridges brand storytelling and performance marketing, transforming strategic briefs into scalable, conversion-driven creative. Commitment: 20 hours per week (retainer or freelance) Key responsibilities • Translate campaign concepts and growth-defined messaging into holistic visual systems across Paid Social (Meta, TikTok, YouTube), Email, and Web. • Define the visual expression of performance hooks through motion language, typography, pacing, hierarchy, and composition. • Ensure consistency between premium brand storytelling and conversion-driven execution across all channels. • Produce and iterate high-quality performance creative spanning video, motion, static, and UGC-style formats. • Rapidly generate multiple testable variants per concept to enable structured experimentation and faster learning. • Leverage AI-assisted creative workflows to increase production speed, scale, and efficiency. • Translate growth briefs into fully realized, launch-ready creative concepts optimized for channel performance. • Provide art direction and production guidance to junior and internal creative partners. • Establish repeatable templates, standards, and workflows to scale creative output across channels. • Support priority launches and lifecycle moments across email, landing pages, and on-site experiences.