Creative Social Media Strategist for Pre-Launch App

Overview SHFT, a tech startup based in D.C., is seeking a creative social media strategist to shape and enhance our presence on Instagram and TikTok. As we approach the launch of our emotionally-driven app, we need a visionary strategist who can translate our raw footage and moments into a compelling social media narrative. Our goal is to build a strong following that can be converted into potential paid app users by July. Deliverables Develop a creative direction and content strategy for Instagram and TikTok. Establish a content cadence that aligns with our brand voice and launch timeline. Craft a cohesive story arc that engages our target audience. Provide actionable insights and recommendations to boost follower engagement. Ensure the social media plan supports our goal of converting followers into app users.