Contract Brand & Web Designer for Kinetic Framer Website Redesign

Contract Brand & Web Designer for Kinetic Framer Website Redesign About Kinetic Kinetic is a custom manufacturing and branded merchandise company for design-led teams, startups, and brand leaders. We help companies create premium custom objects, soft goods, packaging, event kits, plush, textiles, and other branded products that feel intentional, useful, and worth keeping. We are looking for a contract brand / web designer to refresh our visual identity and redesign our website in Framer. The goal is to take the current Kinetic concept and make it feel much cleaner, more modern, more minimal, and more premium. This is not a logo-on-swag company. The brand should communicate creative production, manufacturing expertise, premium materials, and taste — without feeling overly busy, corporate, or generic. Project Scope We are hiring a designer who can lead both the visual direction and the Framer execution for a full website redesign. The project includes: Refreshing the Kinetic visual identity for web Developing a cleaner, more minimalist brand system Improving typography, color palette, spacing, layout, and image treatment Redesigning the website structure and user flow Designing and building the final site in Framer Creating reusable Framer components and CMS structures where appropriate Making the site easy to update with future case studies and blog posts Ensuring the final site is responsive across desktop and mobile Website Pages Needed The final site should include: 1. Landing Page A polished homepage that clearly explains what Kinetic does, who it is for, and why it is different from traditional swag vendors. The page should communicate: Custom manufacturing for brand teams Premium, design-led branded merchandise Support from idea, moodboard, or sketch through production Sourcing, sampling, quality control, compliance, logistics, and delivery A clean and credible call to action for prospective clients 2. Case Studies Page A case studies index page that showcases Kinetic’s work in a visually compelling way. This should feel more editorial and premium than a standard portfolio grid. 3. Case Study Subpages A flexible case study template for individual projects. Each case study should be able to include: Project overview Client or project context Product category Materials / production details Images Process notes Final result Optional metrics or client outcomes 4. Blog A blog or insights section that can support SEO and thought leadership. Potential topics may include custom merch strategy, premium branded products, manufacturing, sourcing, gifting, packaging, and production tips. 5. About Us Page An about page that explains Kinetic’s approach, values, and production philosophy. This should feel credible, warm, and design-forward without being overly personal or overly corporate. 6. Contact / Start a Project Page A simple conversion-focused page or section where prospective clients can inquire about a project. Desired Visual Direction We are looking for a clean, minimal, premium aesthetic. The site should feel: Modern Warm Editorial Design-led Minimal but not sterile Premium but approachable Clear and easy to navigate More like a creative production studio than a traditional promotional products vendor We do not want a loud, cluttered, generic startup website. We also do not want a standard corporate B2B look. The brand should feel refined, thoughtful, and highly intentional. Ideal Candidate The ideal contractor has: Strong brand identity and web design portfolio Experience designing clean, minimal, premium websites Strong typography and layout skills Experience building directly in Framer Ability to create a polished, responsive Framer site from concept to launch Comfort working with image-heavy case studies Good judgment around content hierarchy and storytelling Experience with service businesses, studios, agencies, manufacturing, design, lifestyle, or premium B2B brands Ability to move quickly and deliver within a 30-day timeline Bonus points for experience with: Framer CMS SEO-friendly site structure Copy refinement for clarity and flow Art direction for product / object imagery Premium consumer, design, or creative industry brands Deliverables Final deliverables should include: Refined visual direction for the Kinetic brand Updated web color palette, typography, and design system Framer website design and build Responsive desktop and mobile layouts Landing page Case studies index page Case study template and initial subpages Blog index and blog post template About page Contact / start a project page Basic SEO setup for page titles, descriptions, and structure Handoff notes so the site can be updated internally after launch Timeline This is a 30-day contract project. A suggested timeline: Week 1: Brand Direction & Site Structure Review existing Kinetic website and content Define updated visual direction Confirm sitemap and page structure Establish typography, colors, layout system, and overall art direction Week 2: Core Page Design Design homepage Design case studies index Design case study template Design about and contact pages Align on image treatment and content hierarchy Week 3: Framer Build Build approved pages in Framer Set up CMS templates for case studies and blog Build responsive mobile layouts Add interactions only where they improve clarity and polish Week 4: QA, Revisions & Launch Prep Final design refinements Mobile and desktop QA SEO basics Performance cleanup Final Framer handoff What We Will Provide We can provide: Current website and copy Existing project images and examples Notes on positioning and ideal clients Feedback on visual direction Any required brand assets, references, and case study content available The contractor should also be comfortable making recommendations on what content should be simplified, reorganized, or rewritten for better flow. Application Requirements Please include: Portfolio link Examples of clean, minimal, premium web or brand work Framer websites you have designed and built Your availability for a 30-day timeline Your estimated fixed project fee or rate A brief note on how you would approach refreshing Kinetic’s brand and website Contract Type This is a contract project with a 30-day delivery timeline. Remote is fine. We are looking for someone who can own both the design direction and Framer implementation from start to finish.