Brand Identity and Logo Designer

Project Overview We are searching for a talented designer to help launch a new press-on nail brand, Grippy, by creating a distinct logo and foundational brand identity. This brand merges characteristics akin to streetwear and beauty, with a vision that encompasses both editorial flair and casual appeal. We aim to make beauty feel accessible, personal, and nicely integrated into everyday life. Key Responsibilities Design a primary wordmark/logo that is memorable and distinct, ensuring adaptability to various formats including packaging, social media, and merchandise. Develop any potential alternate marks or symbols as needed. Establish a typography direction that aligns with our brand essence. Create a simple brand identity system that can be easily expanded and applied across future projects. Generate mockups and applications for the logo to visualize brand identity across different media. Qualifications Experience in developing modern cultural brand identities. Understanding of typography-forward designs, driven by fashion and editorial elements. A strong portfolio that showcases a knack for creating unique, relatable, and confident brand aesthetics. Ability to balance tactile, grounded designs while ensuring a stylish yet approachable feel. Design Direction The brand identity should be grounded, tactile, modern, and personal, representing quiet confidence. Imagine textures and elements that feel integrated into everyday fashion yet are still personal and unique. Contrast traditional beauty cliches to avoid extreme femininity, sterile minimalism, or ostentatious luxury.