Social media manager/ Content Creator at fast growing delivery startup

Hi social freelancers! I’m a marketing consultant working with a San Francisco/ San Jose–based food startup,  on building their brand.  We’re focused on growing HT’s  through new Reels series and stronger community engagement, and are looking for someone who can spend a few hours a week in the kitchen capturing BTS, cooking, and recipe content, plus helping bring a few content ideas to life. This person would be working with an established content strategy, light brand guidelines and serial concepts—but more than welcome to new bring ideas to the table. Scope (10–15 hrs/week to start): Own short-form content creation (IG + TikTok): Reels, series, educational + storytelling formats Shoot and edit content: kitchen BTS, founder POV, customer stories, ingredient and recipe spotlight, “food as medicine” moments Bring existing concepts to life + develop new series ideas Source and manage Bay Area micro-creators (wellness / food / lifestyle) Light community management and engagement ideas Manage simple content calendar and posting Looking for: 2–5 yrs in social/content (brand or creator) Experience with food, kitchen, educational content (personal, professional) highly ideal Comfortable shooting and editing Gets how to make content feel human, not overproduced Bay Area-based / can shoot IRL Compensation $40-60/hour depending on experience and portfolio Note: that while the ideal candidate is Bay-area based and can come into the kitchen, we will consider remote candidates who are simply great at editing and community management. Context: Healthy Tiffin is a fast-growing, Ayurvedic-guided meal service delivering traditional global fare redesigned for modern health needs. Growing 200% YoY, their growth has subsisted entirely on WOM and is ready to head to the next level.